Georgia’s longest-running maritime event returns this January, offering the ultimate showcase of lake life, luxury pontoons, and the latest in marine innovation.
As the first major boating event of the year in the Southeast, the Discover Boating Atlanta Boat Show is set to transform Hall B of the Georgia World Congress Center into a boater’s paradise. Running from January 8 to January 11, 2026, the show is a cornerstone of Georgia’s outdoor culture, attracting thousands of enthusiasts eager to trade winter blues for summer dreams on Lake Lanier, Lake Allatoona, and beyond.
A Tradition of Lake Life and Innovation
With a history spanning over six decades, the Atlanta Boat Show has evolved into the region’s largest marketplace for everything related to the water. It is famously known for its focus on “Lake Life,” reflecting the deep-seated passion Georgians have for their inland waterways.
From world-class wakeboarding boats and high-performance fishing rigs to the newest luxury tri-toons that serve as “floating living rooms,” the show serves as a vital hub where manufacturers debut their 2026 models to a savvy Southern audience.
2026 Highlights: What to See and Do
The 2026 edition features over 400 boats and an expansive array of exhibitors. Key features designed for both veteran captains and new boaters include:
- The Lake Life Lounge: A designated space to soak up summer vibes in the middle of winter, featuring live music, island-inspired cocktails, and a relaxed atmosphere to connect with fellow boating enthusiasts.
- The “Let’s Go Fishing” Center: Anchored by a massive 5,000-gallon aquarium (the “Bass Tub”), professional anglers provide live demonstrations on casting techniques and lure selection tailored for local Georgia species.
- Wake Sports & Surf Tech: As one of the fastest-growing segments in the industry, the 2026 show features a massive display of wake and surf boats equipped with the latest ballast and wave-shaping technology.
- Fred’s Shed How-To Center: Presented by Progressive®, this hands-on DIY garage offers free clinics on boat maintenance, engine repair, and troubleshooting, led by certified tech experts.
Family-Friendly Fun: The Kids’ Zone
The Atlanta Boat Show is a premier destination for families. The Kids’ Zone returns in 2026 with interactive features, including face painting, virtual reality sailing adventures, and the popular “Touch-a-Boat” tour, where young mariners can climb aboard various vessels and learn the basics of boating safety in a fun, engaging environment.
Sustainability and Waterfront Solutions
Reflecting modern industry shifts, the 2026 show highlights a range of waterfront solutions and eco-friendly tech. Visitors can explore the latest in solar-powered boat lifts, sustainable dock construction, and a growing selection of electric propulsion systems designed for quiet, emission-free cruising on Georgia’s protected waters.
Plan Your Visit: Essential Information
The 2026 show offers several special ticket promotions, including the popular “$5 after 5 PM” deal on Thursday and Friday, making it an ideal post-work destination.
- Dates: January 8 – 11, 2026
- Venue: Georgia World Congress Center, Hall B, Atlanta, GA
- Hours: * Thu-Fri: 11:00 AM – 8:00 PM
- Sat: 10:00 AM – 8:00 PM
- Sun: 10:00 AM – 5:00 PM
- Tickets: $17 for adults (13+); Children 12 and under are FREE.
Whether you are in the market for a new vessel or just looking to gear up for the upcoming season, the 2026 Atlanta Boat Show is the Southeast’s unmissable maritime kickoff.
