From Thursday, May 14 to Sunday, May 17, 2026, the British Motor Yacht Show (BMYS) will take place at Premier’s Swanwick Marina near Southampton. Hosted in partnership by the UK’s three leading luxury brands—Fairline, Princess, and Sunseeker—the event has become a must-attend for anyone aspiring to own a high-end luxury motor yacht.
Now in its 13th year, the show is celebrated for its relaxed, appointment-led atmosphere, allowing guests to spend quality time with industry professionals and explore the finest British and international boatbuilding craftsmanship.
The Founding Trio: Britain’s Finest on Display
The backbone of the show remains the iconic “Big Three” British builders, each presenting a significant lineup of their latest models:
- Princess Yachts: Showcasing a spectacular nine-yacht lineup, including models from the F Class and V Class such as the F58, V55, and V50.
- Sunseeker: Bringing a diverse range from 55 to 90 feet, including the award-winning Manhattan 55, the Superhawk 55, the 90 Ocean, and the Predator 75.
- Fairline: Making waves with several show debuts, including the new Targa 47 GT, alongside the Targa 40, Targa 50 Edition 2, and the flagship Squadron 58.
Expanding Horizons: International Brands & New Debuts
While British heritage is at the core, the 2026 edition continues to expand its international appeal with a well-balanced cross-section of the global market:
- Ancasta’s Power Portfolio: Presenting a wide range of premium brands including Sanlorenzo (featuring the SX76), Bluegame (BG54), and several UK debuts from Beneteau Power and Prestige Motor Yachts, such as the Grand Trawler 63 and the Prestige F5.7.
- European Leaders: The show welcomes names like Azimut (Fly 68), Absolute (52 FLY), Galeon (560 Fly), and Pardo (GT52).
- Specialized Styles: For those seeking something unique, the show features the Swan Shadow chase boat in its UK debut, as well as models from Marex, Targa, Sasga, and Fleming.
A Considered Lifestyle Experience
The British Motor Yacht Show distinguishes itself through its setting and pace. The newly redeveloped Boathouse at Swanwick Marina serves as the social hub, offering all-day waterfront dining from 8 AM through the evening.
For a more informal experience, the Lobster Hatch offers outdoor seafood and burgers, while artisan coffee and local, sustainable fare from Earth to Oven ensure visitors are well-catered to between yacht viewings.
Plan Your Visit: Essential Information
- Dates: May 14 – 17, 2026
- Venue: Premier Swanwick Marina, Southampton, SO31 1ZL
- Format: Free to attend, but registration is essential to book private appointments and yacht tours.
- Highlight: The unique opportunity to compare the UK’s leading boat builders in one boutique, high-end location.
Whether you are finalized on a new purchase or exploring the latest in naval architecture, the 2026 British Motor Yacht Show provides the perfect, low-stress environment to step into the world of luxury yachting.
